Used Trade Show Booths

Should you buy it brand new or second-hand?

We recommend you go over the advantages and disadvantages of purchasing a second-hand trade show display.

Pros

1. Buying second-hand trade show displays are cheaper.

2. It could be easier to bargain the price down.

Cons

1. Parts might be damaged or unavailable.

2. Used trade show displays are unlikely to come with any kind of guaranties or service plans.

3. The graphics may be out of style or too old.

4. The used displays may not give the correct feeling.

Synopsis

If you would like to give a clean image, purchasing a new trade show display will give you a unique advantage over competitors that purchase older out of style displays. And newer displays from companies like Displayu.com include life-time warranties. You are not as likely to come across a second-hand display with such a good warranty. Our recommendation? Go new.

What about the graphics?

If you are thinking about starting a trade show display, some design work really needs to be done to make sure your images and messages are clear and to the point. Remember to keep your layout crisp and fresh. Advances in technology have made it easier and easier to create your own trade show graphics. However, it’s easy to get lost in the technology and lose sight of the basics.

The following are a bunch of specific elements that most trade show displays should put to use.

Decide on your sign design wisely.

Easy to read, bold and clean images are extremely important in designing an attractive canvas to draw in potential sales. Weird and confusing art and imagery may be great to look at but is usually distracting and much less effective as the background for your trade show message.

Tip: When ever you can, select clear single graphics. You may want to use many elements to share a interesting story, but usually, a single uncluttered image will serve wonderfully.

Think of a short and catchy tagline.

Decide on your wording wisely, and ensure the tagline for your trade show display is simple, fresh and to the point!

Most folks that didn't come to see your display at the trade show will likely walk past your booth. They may, at best, give your exhibit a quick glance. This, in essence, is almost always your only chance to get their attention. If your trade show display has a carefully thought out and attractive headline, they are likely choose to take a moment to check into your product or service.

Your chosen typeface is also important. With so many to select from, the job of finding just the right one can seem overwhelming.

Solution: Choose a clean and easy to read font. Next time you’re at a show, pay attention to the signage created by big companies. Not necessarily large booths, but even smaller displays designed by large and effective companies consistently use simple bold fonts. You can and should do the same.

Be careful when writing your description.

Of course it's tempting to create a description for your trade show display that explains everything you want your customer to know about your product or service, but don’t!

It is important to keep your messages short. In addition don’t get overly complicated. When it involves creating text, less is more so remember to make every letter count.

If you are are looking to buy a new or second-hand trade show display, there are several places that offer decent trade show displays. One company we can recommend is Displayu.com.